expensive advertising campaign fees. So expensive in fact, that most people opt not to add pictures, or limit themselves to only a couple of colors to keep down the costs.
On the web however, it's very simple to add color or pictures to your website, and it doesn't really cost you anything extra, unless of course you are paying a photographer. If that's the case, the expense would have remained the same in the print ad anyway. For images, most people look to stock photography, since it can be found in large amounts in various places around the web.
The next thing we should consider is the fact that additional information is also an asset that the web accommodates for in an unmatched way. Because the pages in a website are much larger than you are typically allotted in a print campaign, you are easily able to add more information about your products or services for your potential customers to read. You can also provide useful information about your company as well, which can weigh heavily on a visitorís decision to buy.
The reason that this works so well, is for the fact that you are essentially not limited in any way by size. If one page is getting too long, it can easily be split up on two separate pages, with the information now laid out in smaller, more manageable amounts. Add a link from one page to the other and you are all set.
While we are on the topic of links, they are also something very beneficial that can only really happen in a website environment. With the use of them, you can link to other sites in your field that you think would be helpful or interesting to the people visiting your site. There really is no way of doing this on the print side of things.
On the web however, it's very simple to add color or pictures to your website, and it doesn't really cost you anything extra, unless of course you are paying a photographer. If that's the case, the expense would have remained the same in the print ad anyway. For images, most people look to stock photography, since it can be found in large amounts in various places around the web.
The next thing we should consider is the fact that additional information is also an asset that the web accommodates for in an unmatched way. Because the pages in a website are much larger than you are typically allotted in a print campaign, you are easily able to add more information about your products or services for your potential customers to read. You can also provide useful information about your company as well, which can weigh heavily on a visitorís decision to buy.
The reason that this works so well, is for the fact that you are essentially not limited in any way by size. If one page is getting too long, it can easily be split up on two separate pages, with the information now laid out in smaller, more manageable amounts. Add a link from one page to the other and you are all set.
While we are on the topic of links, they are also something very beneficial that can only really happen in a website environment. With the use of them, you can link to other sites in your field that you think would be helpful or interesting to the people visiting your site. There really is no way of doing this on the print side of things.
Just a word of warning when it comes to adding external links (or internal links for that matter) to your website: be sure to check them on a regular basis. Broken links (links that go to the wrong page or no page at all) are a big turn off for potential customers. Also, be sure to note that once a person has clicked on a link, their attention is no longer focused on the products you are selling or the ideas you are trying to get across. They might not even be on your website any longer. It is best not to divert their attention until after they've done whatever it is you wanted them to do in the first place, like buy a product.
On that same note, we should look at the third thing to consider: the selling of goods and/or services. Having a website beats print advertisements hands down if you are in the market to sell your products. While online, a
On that same note, we should look at the third thing to consider: the selling of goods and/or services. Having a website beats print advertisements hands down if you are in the market to sell your products. While online, a
person is able to order items right then and there through your site via a shopping cart or some other medium. This in itself can be a highly effective sales agent.
With a print ad, you are hoping that the ad keeps the reader’s attention long enough that they follow through with whatever message you are trying to portray. One common thing for this would be directing the reader to visit your shop. After the person has read the ad, they will more than likely put it down, make a mental note about it, but more often than not, in the end they will just end up forgetting it or put off the sale until later - sometimes indefinitely.
With online purchasing, this isn’t the case. They don’t have to make extra time later in their day to visit your shop. They are essentially in your shop already. They can search your catalog for the items they want to buy, add them to their virtual shopping carts, and cash out all at their own convenience. If they aren’t ready to shop around right now, they can wait until later (quite possibly at a time your actual shop would be closed) and purchase your goods then.
It's important to remember that a site which sells things can also be a site that entertains and informs. If a person was entertained during their visit, chances are they will come back again at a later time. When a person comes back to your site, the chances of you selling your product are increased greatly. It’s been noticed by the owners of e-commerce sites that repeat visitors are gold when it comes to sales.
Don't forget that a person should also be informed about your company and why they should choose you over the competition. There are a lot of sites out there. If you don’t let your visitors know why you are the best, they could easily pass you by, and make their purchase through a competitor’s website.
If you keep these few things in mind, you can have a very successful business website. Just remember not to start too big at the beginning if you can’t really afford it or it isn’t really needed. Your site can always grow in the future. Just aim for whatever seems best for you and your potential customers, because that is what will eventually convert into sales. The more sales you bring in, the more money you'll have to devote to a better website. It's a great cycle that benefits everyone in the end.
With a print ad, you are hoping that the ad keeps the reader’s attention long enough that they follow through with whatever message you are trying to portray. One common thing for this would be directing the reader to visit your shop. After the person has read the ad, they will more than likely put it down, make a mental note about it, but more often than not, in the end they will just end up forgetting it or put off the sale until later - sometimes indefinitely.
With online purchasing, this isn’t the case. They don’t have to make extra time later in their day to visit your shop. They are essentially in your shop already. They can search your catalog for the items they want to buy, add them to their virtual shopping carts, and cash out all at their own convenience. If they aren’t ready to shop around right now, they can wait until later (quite possibly at a time your actual shop would be closed) and purchase your goods then.
It's important to remember that a site which sells things can also be a site that entertains and informs. If a person was entertained during their visit, chances are they will come back again at a later time. When a person comes back to your site, the chances of you selling your product are increased greatly. It’s been noticed by the owners of e-commerce sites that repeat visitors are gold when it comes to sales.
Don't forget that a person should also be informed about your company and why they should choose you over the competition. There are a lot of sites out there. If you don’t let your visitors know why you are the best, they could easily pass you by, and make their purchase through a competitor’s website.
If you keep these few things in mind, you can have a very successful business website. Just remember not to start too big at the beginning if you can’t really afford it or it isn’t really needed. Your site can always grow in the future. Just aim for whatever seems best for you and your potential customers, because that is what will eventually convert into sales. The more sales you bring in, the more money you'll have to devote to a better website. It's a great cycle that benefits everyone in the end.
Plus, when adding colors or pictures to a print ad, you are most likely going to be faced with a very