4 Awesome Reasons
to try e-Marketing
The economics of internet marketing are different for everyone, especially when you account for the variety in internet marketers' lifestyles, work ethics, and preferred methods of traffic generation. For some marketers, it is all about the short-term profits; intense PPC (pay-per-click) campaigns, ultra-high profit margins, and occasionally misleading advertisements are their zone.

Of course, some marketers value the long-term potential of their prospects and marketing plans more than the instant payoffs that are possible. For these marketers, there are really two methods of traffic generation to choose from. The first is long-term SEO (search engine optimization), which is perfect for marketers that have a true passion for a subject that can easily be translated into internet marketing profits.

The second, and in many ways the most lucrative, is email marketing. For marketers that want to incorporate PPC advertising, SEO, and article marketing into their all-round email marketing plan, this is the option to go with. If you are struggling to decide which form of online marketing is best for you, read through these awesome reasons to try email marketing out.

  1. Email is long-term, not short and temporary.

    Ask any PPC marketer what they earn per-week and they will probably reply with "it varies." It's true, PPC marketing can bring in large amounts of income, but with those potentially huge income bursts can come spells where you are not earning a single cent, or in many cases, actively losing money.

  2. Email marketing is consistent.

    When you have built up a powerful email asset, you have always got a source of ready and targeted traffic. Instead of focusing on short-term, temporary returns that PPC can bring, prioritize long-term email marketing and you will generate a stable, long-term online income.

  3. A good email marketing plan generates passive income.

    One major problem that internet marketers face is the paradox of passive income. While it is possible to generate a few hundred dollars a month through article marketing and direct-to-offer linking, it is relatively difficult to turn that passive income into anything that could replace full-time employment.

  4. Email marketing can generate passive income...

    ...that is more than enough to cover expenses, provide headroom, and replace other income streams. While there is always work going into list preparation, the payoff gives you time to relax, focus on things other than work, and watch a stable income flood in without any direct work.

  5. Email makes use of psychology and pre-sales more effectively than PPC.

    There is only so much that a click-through sales page can say. Readers are there largely through search results, a paid advertisement, or an article link, and the commitment level is relatively low. Email marketing takes the psychological marketing potential of a sales page and puts it in an environment where it is much more valuable. Now that your prospect has opted in and wants to hear what you have got to say, you have a chance to market psychologically using longer, more detailed sales text.

  6. Email marketing helps build a 'permission asset.'

    Too many online marketers are paralyzed by short-term incentives. Instead of planning ahead for their marketing future, they squander opportunities by focusing exclusively on the weeks ahead of them.
Think of the potential for email marketing to deliver your future products, workshops, and services. When people sign up for a list that's branded 'you', they are not just signing up for access to what you have got right now; they are signing up for any future offers too.
EMAIL MARKETING:
5 Ways Non-Profit
Organizations Can
Market Through Email
For years, online marketers have been using email subscriptions and mailing lists to build their brands, market their products, and generate long-term online income. At the same time, non-profit companies have mastered offline mailing, sending out care packs and donation appeals to physical subscribers across the world. Somehow, however, the two forms of mail marketing have not mixed, leaving online marketers locked out of the offline world, and offline non-profit marketers unaware of the powerful technology available online.

It is time for things to change. Non-profit groups can succeed through online mailing lists, and these five tips, methods, and possibilities will help them get there. If you are interested in helping charitable organizations succeed online, applying these tips to your next donation drive could massively boost collections, increase your organization's effectiveness, and help you reach goals faster.

  1. Solicit donations via Paypal.

    For a lot of people, the inconvenience of visiting the post office or collection center is what puts them off donating to charity. A simple donation email, especially an effectively targeted one, could generate thousands of dollars in donations. With online commerce gaining more trust and security every year, people are growing more and more confident and supportive of online support and donations.

  2. Empower charity members to collect from their friends via email.

    Collecting in the streets and at events is expensive, and quite often inefficient. There is an entire army of charity supporters out there, and many would love to ask their friends and family for financial donations. By providing a simple members-only email marketing kit, you could see donations come in from personal networks, families, and small businesses.

  3. Send out a mailing list with community efforts and goals.

    One major influence for donors is whether or not the charity is actually effective in their mission. The media often portrays charities as ineffective and occasionally corrupt. Let members know what is going on, where it is going on, and how you are helping through community emails and group goals. Even a once-monthly group email can inspire people to continue their support and subscription.

  4. Increase transparency by documenting overseas efforts.

    There is nothing more satisfying than seeing that your donation has had a positive effect on someone's life. While non-profit organizations have often succeeded through major media buys, few have offered micro-updates and personalized information to their donors. Using email marketing software, it is easy to keep members updated with information about their donations, and how they are helping people overseas.

  5. Keep members in touch regarding charity events, fundraisers, and missions.

    Email marketing does not have to be about direct sales and donations. When your non-profit organization has events on the horizon, one of the most effective ways to fill seats is to market to your email subscribers. Remember, people join a mailing list to give you permission to market to them. Providing great information on upcoming events, charitable functions, and community missions is a great way to market both your service and your cause.

Six Reasons Why Email Marketing ISN'T Spamming

There are varying definitions of spam out there, but as the occasional return email indicated, many email marketers are not immune to being labeled as spammers by their own mailing list. From occasional subscriber stupidity to downright dodgy email marketing practices, there are a variety of reasons that subscribers are quick to jump on the 'spam' and brand your email list.

Of course, when you take care not to market too aggressively through email, it is easy to keep subscribers content and happy with your emails. Email marketing, when performed according to the rules, most certainly is not spam. However, there are best practices that should be followed, and important attention to pay.

Here are six reasons why email marketing is not spam, and why you should make sure you do not even come close to spamming your subscribers.

  1. EMAIL MARKETING IS PERMISSION MARKETING.

    Popularized by marketing expert Seth Godin in the late 1990s, permission marketing is marketing that is built on a bond between customer and marketer. Instead of interruption marketing, which is the style of most TV ads and newspaper advertisements, email marketing works because the customers has given the marketer permission -- this time through an email opt-in list -- to market to them.

  2. OPT-IN MEANS THEY WANT TO HEAR FROM YOU.

    Whenever someone opts in, the burden is on them to remove themselves from your list. There is nothing bad happening on your side, and if a subscriber is no longer enjoying the email content, it is their duty to unsubscribe. Do not feel bad if they do; just adapt, optimize, and try again.

  3. EMAIL MARKETING FAILS WITHOUT QUALITY.

    Spam is indiscriminate, and it does not matter whether people buy or not. It is dirt cheap, poorly targeted, and utterly unwelcome in any inbox. If a spammer sells something, it's a rare miracle, normally inspired by customer stupidity. On the other hand, if an email marketer sells, it is the result of quality marketing practices, and a product that truly inspires.

  4. EMAIL MARKETING IS LONG-TERM. SPAM ISN'T.

    Email marketers do not play for short-term income. Ask any serious PPC marketer how long their income lasts and they will be honest with you; it disappears the minute their ads do. Email marketing is distinctly different. Instead of being instant and potentially instantly-gone, email marketing is long-term and designed for optimum scalable, continuing income.

  5. EMAIL MARKETING APPEALS TO NEED. SPAM APPEALS TO URGENCY.

    The products, services, and opportunities sold through email marketing are things that consumers truly need. From business opportunities to physical products, email marketers spend time selling products that are really worth the money. What is spam? It is mostly short-term product that are sold with aggressive marketing options. Smart consumers ignore it, and spend their money on quality email product.

  6. EMAIL MARKETING GOES BEYOND SALES.

    Have you ever seen a spam email from a non-profit group? It is unlikely. Email marketing is not just used for selling products. Top charities and non-profit use email marketing to ensure that they can survive and provide great services to those in need. Email marketing is about building awareness and inspiring action, not just selling products.